Belong – What is Belong

A unique master plan and a unique opportunity. 32 hectares of mindful and sustainably managed mixed-use development hosting the best of human-size hotels, inspiring F&B and retail, and meaningful residential living. The opportunity to be part of a project where land stewardship is a philosophy, and where only a portion of the area will be delicately developed to leave room for diverse and responsible farming, organic farm-to-table produce grown on site and access to ancestral cultural experiences.


Belong is attracting partners with a common vision. The Potato Head Family is creating the next Katamama project at Belong, re-imagining the future of hospitality through modern sustainability, craftsmanship and collaboration with local artisans and modern-day makers such as ground-breaking architect Kengo Kuma.

The Beach Life

Belong sits directly in front of three secluded, world-class surf breaks. Where surfing is a form of art and a lifestyle that goes beyond sport. For your own endless summers.

Breathtaking Views

Rice terraces bounded by Mt Batukaru to the north and by Mt Agung to the north-east. The energy of the Indian Ocean producing stunning sunsets that meet the restored coastal landscape, lapping at the volcanic sand.

The sound of The rice

The terraces at Belong are alive with the sound of the rice gently growing and swaying in the breeze. Land stewardship is at the foundation of our philosophy and our low density masterplan leaves ample space for green paddy fields and organic farming to develop, allowing for a traditional rhythm of the land to remain untouched.

The sound of the ocean

The sound of waves crashing on the shore is one of the most relaxing sounds on earth. The smell of salty water, the wind and the gentle roar of the waves all combine to create a sense of peace and calm.